Wednesday, December 21, 2005

ShopLocal.com (Knight Ridder News)

The Jan/Feb issue of Fast Company arrived today. I did a quick skim and this jumped out at me:

Tribune Co., Gannett, and Knight Ridder are trying [to save the newspaper business] with a new joint venture called ShopLocal.com. What is provides, in theory, is a list of search results from both newspaper sales circulars and from retailers' sites -- so readers can either buy online or drive to a nearby store that has products in stock.


So I tried it. You type in your zipcode and it gives you stores and online retrailers in your local area (I think it is a 10 mile radius). I noticed some neighborhood stores, though not as many as I would expect. All the same, it is an interesting concept.

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