PA Companies in the WSJ and Other Fun Stuff

PA Companies in the WSJ

Briefly noted (promotions, departures, changes in corporate structure)

Pavone (www.pavone.net), marketing and communications, Harrisburg (“edgy” website, probably very effective, made me feel old) (1/08)

Take Care Health Systems (www.takecarehealth.com), care clinic operator based in Conshohocken (1/09)

Interesting Trivia

“How Pepsi Opened the Door to Diversity,” by Stephanie Capparell (1/09), a nice long article based on her book The Real Pepsi Challenge, discusses Pepsi’s efforts to target the African American market, including hiring a team of African Americans to spearhead the project, something unusual for the 1940’s. One of their first store displays showed a middle-class black family having a meal and a Pepsi. The 7 year old who played the role of the son was future Secretary of Commerce Ron Brown. (1/09)

Thursday, the 11^th, there was an article on car sharing companies (“Wheels on Demand for City Dwellers,” by Jane Hodges) but it doesn’t mention Philly Car Share (hey!)