Thursday, January 29, 2009

Interesting Note in Dec Philly Magazine

This was in the "to blog about, if there is blogging" pile. From Philadelphia Magazine, December 2008, note at the bottom of page 50:

Weeks before Election Day, Local 98 boss John Dougherty sent a message to union members, 80 percent of whom are white: Don't let Obama's skin color impede your vote. Even more intriguing than his plea to bridge the racial divide was how it was delivered -- J. Doc mailed 5,000 one-time-use MP3 players loaded with his pro-Obama stump speech, plus words from building trades manager Pat Gillespie, Rep. Pat Murphy and Senator Bob Casey. Operation MP3 ran a cool $90,000 -- but Dougherty says it was worth it: "Everbody loved it. I even saw one on Craigslist for $150."

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